In the mid-1980s, when the nation was in the throes of the crack/cocaine epidemic, a small group of advertising professionals discussed how to best use their talents to turn the tide on this issue. They thought, if advertising could be used to sell products, couldn’t it be used to “unsell” them as well?
With that, the Partnership for Drug-Free Kids (then known as the Partnership for a Drug-Free America) was born. With deep roots in advertising, we began as an organization solely committed to drug prevention. Through effective public service campaigns, we harnessed the power of the media and educated the public about the risks of illicit drug use.
As attitudes and behavior around drug and alcohol abuse among kids have evolved over the years, so have our messages, campaigns and programs.
For the past decade, we’ve focused on providing help that families aren’t finding elsewhere, not only in preventing substance abuse among kids, but in getting help for those teens who are already struggling with drugs or drinking. Our programs now include direct service and support to parents, both through our Parents Toll-Free Helpline (1-855-DRUGFREE) and through our engaged and growing online communities.
With partners in science, business, education, government, as well as fellow nonprofits and dedicated parents, the Partnership for Drug-Free Kids is the nonprofit dedicated to reducing teen substance abuse and supporting families impacted by addiction.
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