Branding A Tailgate Themed Bar Mitzvah

How A Mitzvah Mom Branded Her Son’s Bar Mitzvah Celebration

Jen Rosenblatt starting working with Robin Hammer Design a year before her son Sam’s Bar Mitzvah. It was important to her family that their celebration was fun-filled, but also very branded. The Bar Mitzvah boy is a proud and passionate University of Florida Gator fan, making their theme an easy one to plan!  

Sam’s party took place at Coastal Sports in Fairfield, New Jersey. This venue was turned into “The SwAMp,” the nickname for the University of Florida’s football stadium which cleverly incorporated the guest of honor’s first name. Décor elements were in blue and orange throughout the venue to ensured a cohesive look. With Mom Jen’s vision and Robin’s creativity, this tailgating celebration scored big among their guests.

Take a look below:

Venue Signage

Guests immediately got into the Gator spirit as they entered the venue

Cute Gator banner for the teen section

Dancers dressed as University of Florida cheerleaders waited for Sam's entrance!

The "Hydration Station"

Signage for swag given out at the end of the party

The adult bar signage was in homage to a popular University of Florida bar

Special Party Details

The candle lighting display table featured a branded table cloth with football helmets as candle holders!

Each guest who received a candle lighting honor got a card with a letter. At the end of the ceremony Sam's last name was spelled out and displayed

There was a sign-In flag for guests to leave special messages

Gatorade bottles and water with Sam's custom logos were given to guests during the party

The logo was also used on the napkins

No red cups here! Guests used and took home these orange and blue reusable logo'd cups

Guests loved the SwAMp bambam noise makers

Sam’s Swag and Dance Floor Giveaways

Much of the branded favors and giveaway items read, “The SwAMp” including the headbands

The Gator theme was carried through to the end on the folding tailgate chair

Each guest also received a stadium seat chair

We thank the Rosenblatt family for sharing their son’s great Bar Mitzvah celebration with our readers. To learn more about Robin Hammer Design, visit their profile page in our Vendor Directory.