SPACE, located inside Space Odyssey USA, is used exclusively for Bar and Bat Mitzvah celebrations. This unique party space is filled with all high tech games, extravagant entertainment, unique decor and customized menus.
They are celebrating their 8th Anniversary. We asked Elvira Grau, the Creator of SPACE, some questions to learn more:
MM: Please share with us what inspired you to create SPACE?
EG: As a mother first and foremost, it was initially for my own personal need and my desire to create a safe, clean and climate controlled environment for my own children. Having four kids who ranged, at the time, from 4-12 years old, I wanted to design an entertainment space filled with a diverse array of games and attractions that appeal to all age groups. SPACE combines the best aspects of a catering hall, a nightclub, and a gaming arcade: it’s conducive for both kids and adults. We’ve created endless fun for kids and an elegant venue for adults.
MM: What is your proudest achievement as an accomplished entrepreneur?
EG: Repeat business! I’m now hosting parties for the siblings, friends, and other family members of my current clients. I love when families come back to me for parties for their second and third child after a birthday, Bar Bat Mitzvah or Sweet 16. It’s the biggest form of a compliment to me. They trust me, and that’s priceless!
MM: What is your advice for someone interested in entrepreneurship?
EG: Never give up! If you have tenacity, perseverance, a true desire to succeed, and passion for what you do, you will go far. I was told many times to give up when I first started. People said my idea wouldn’t work. I didn’t listen and I didn’t give up, it works.
MM: Given the current economic climate, what has been your strategy for building awareness of SPACE for short-term & long-term growth?
EG: Reputation is everything! You’re only as good as your last party. I tell all my staff, there are no second chances, and we only have one time to get it right. It’s like a Broadway play – the curtain opens and we’re live. As long as we continue to give our clients everything they want and more, we will do well. Happy clients refer business, and whether the economy is up or down, people still need to celebrate milestones in life. I also work with clients on their own budgets.
About Elvira Grau, Creator and Founder of SPACE
Elvira Grau is a Russian immigrant who built her business from scratch in Englewood, New Jersey. A happily married wife and a mom proves that women really can have it all and is a firm believer that hard work can lead to the “American Dream.”
She founded SPACE in 2005 when she discovered an empty, 26,000 sq. ft. warehouse and envisioned a one-of-a-kind, entertainment event SPACE!
To learn more, visit their extended profile page in our Vendor Directory.
